Does CDN Affect Website SEO?
A Content Delivery Network or CDN is a set of servers spread across various locations and serves to serve static content using the closest server to website visitors. In this article, we will discuss what a CDN is, and discuss whether it can affect your SEO.
Functions and How the CDN Works
Basically, CDN functions to cache static content. Static content includes files such as HTML, CSS, Javascript, and Image Files (JPEG, PNG, WEBP). Some of these formats do not go through the handling process on the server, so that anyone can access them directly. Therefore, by duplicating this static content onto a CDN spread all over the world, you will get the benefit of loading websites that are much faster with lower latency.
Why Should You Use a CDN?
If you use hosting in Indonesia, the website will only load quickly for visitors around Indonesia. But what about visitors who are very far away from your server? For example in America or in Africa. Of course they will feel the name long latency load time.
Long Latency Load Time itself is the delay that occurs when sending packets of information data from the hosting server computer to the visitor's computer in the form of respond to request.
The farther the distance between the server and client, the higher the latency load time. Therefore, you can use a CDN to make some static content on your website closer to your visitors.
What are the advantages of using a CDN on a website?
There are several main reasons someone uses a CDN on their website. But in general, CDN is only used to solve latency problems and increase website loading speed only. Here are some of the advantages of using a CDN.
- Increase website speed
- Reducing Bandwidth cost
- Increase Availability and uptime
- Improves security
- Reduces response and request latency
- Able to improve SEO
CDN Can Increase Website Speed
The main focus of using a CDN is to increase website loading speed and reduce latency. Everyone certainly likes fast websites. Not infrequently, website owners also use various ways to make their website feel faster.Google has also confirmed that Loading Speed is one of the important SEO factors for ranking on the Google search page results.
CDN Increases Security and Availability
CDN is proven to be the first defense shield against attacks by irresponsible persons. Because a CDN works like a proxy, of course your website's original hosting server will not be affected when someone attacks your website with methods such as DDos.
In addition, CDN also usually provides a "Stay Online" feature. So that when your hosting server is down, the CDN will still be able to serve the stored page cache.
Does Using a CDN Affect SEO?
Your website SEO will not be destroyed when using a CDN. Maybe even, a CDN can help your website rank better because now your website feels faster around the world
By installing a CDN, you can also use some of the latest technology features such as HTTPS and HTTP / 2 to handle the content delivery process.
But before you use a CDN, make sure that you have implemented it properly. Overall, using a CDN is an option that you should definitely try.
What CDN is the Best?
There are many CDN providers that you can choose from. However, it's best to use a well-known CDN like Sucuri CDN, MaxCDN, Azure, CloudFlare or Jetpack's Site Accelerator.
Most CDNs will provide easy setup instructions so that your website can be quickly migrated up and running in minutes. May be useful!
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